Through magnetic resonance imaging, a team of researchers at Harvard University’s Social Cognitive and Affective Neuroscience lab observed that talking about ourselves activated the reward and motivation circuits in the brain these are the same ones engaged by sex, drugs and good food. The reason we do that is simple: we love it when we are the center of the conversation (and in control of it). Research from Rutgers University found that, on average, we tend to spend 60% of the time in a conversation talking about ourselves this figure can reach 80% on social media. We especially enjoy it when we have an audience.
We are living in a global epidemic of verbal diarrhea.Īnd what do we talk about when we talk too much? Well, almost always about ourselves. A book on this subject is a New York Times bestseller and Time magazine made the topic a cover story.Īt the beginning of this year, there were over two million podcasts with 40 million episodes produced, over 3,000 TED talk events, tens of thousands of Instagram reels, 7 billion daily audios on WhatsApp and countless autofiction videos, where everyone tells their own truths. After a decade of training and learning to be loud on the internet, in 2023 we are being told that talking less accomplishes much more. Gurus who promise to cure us of our urges to say everything, everywhere. Books to convince us that silence is increasingly valuable.
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